NASCAR now Piloting Ink & Toner Recycling Car for Empties

As the world prepares for the 40th anniversary of Earth Day on April 22, NASCAR has announced an expansion to its event recycling program, which began one year ago in collaboration with Coca-Cola Recycling, and already is the largest in sports.

The NASCAR industry, which recycled more than 80 tons and 2.5 million containers in the 2009 season through working with Coca-Cola Recycling, will expand bottle and can recycling from the grandstands, concourse, suites and garage to the campgrounds, while also including cardboard and ink cartridge recycling.“Together with our partners, we’ll continue to make a real difference.”MIKE LYNCH

With Office Depot, Coors Light and UPS joining NASCAR’s recycling program and working with Coca-Cola Recycling, it is anticipated approximately 100 tons of material (including more than three million containers) from NASCAR race tracks will be diverted from landfills and recycled next year.

Office Depot, the Official Office Products Partner of NASCAR and co-primary sponsor of Tony Stewart and the No. 14 Chevrolet, is underwriting the overall program at the sport’s Earth Day celebration at Texas Motor Speedway, and piloting an ink and toner cartridge recycling program at track for the first time. Recycling bins for printer cartridges will be located at the No. 14 Office Depot/Old Spice merchandise haulers in the fan Midway area at Texas Motor Speedway, as well as in the infield media center. Through the Office Depot ink and toner recycling program, more than 40 million ink and toner cartridges have been returned since the program began in 1993.

Coors Light, the official beer of NASCAR, will be working with Coca-Cola Recycling to begin piloting a recycling program in the campgrounds that in 2010 will launch at Chicagoland Speedway. Campgrounds recycling, a critical component for the sport’s waste reduction-efforts since approximately one third of recyclable material at the track comes from the campgrounds, is planned to eventually expand to the entire circuit. Coca-Cola, the official soft drink of NASCAR, will continue to facilitate all at-track recycling through collaboration of its Coca-Cola Recycling division with Office Depot, Coors Light on campgrounds recycling, and UPS for cardboard recycling.

Via: nascar.com